Text-reading AI will do your research for you
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Illustration: Sarah Grillo/Axios
The Bay Area-based startup Primer is offering natural language processing (NLP) models for businesses that can rapidly read and analyze written text of all kinds.
Why it matters: NLP — machine-learning agents that comprehend and even write text — is one of the most exciting areas of AI research, and the new product points to a future when text-crunching AI will be available as a service, accelerating the technology's adoption.
How it works: Primer NLP Engines are pre-trained NLP models that can read and summarize long bodies of text, pulling out key concepts, recognizing and identifying individuals who might be mentioned, and identifying patterns and structures that might elude human readers.
- For instance, a financial company might use Primer Engine to read masses of 10K regulatory filings, "with the aim of identifying all of the companies that have increasing competitive risk exposure to China," says Sean Gourley, Primer's CEO.
- An intelligence agency might use a different Primer Engine to identify existing quotes from a foreign official, and then run a sentiment analysis on them — analyzing the quotes to indicate positive or negative sentiment.
- Though the engines come pre-trained by Primer, the company can also work with clients to fine-tune the models for specific tasks or data sets.
What they're saying: "We're in the middle of a revolution with natural language processing right now," says Gourley. "That means a bunch of the reading and writing tasks that would have been done by humans can now be done by machines."
Between the lines: More important than the technical advances here are the business ones that will contribute to the spread of NLP applications.
- Before, these kinds of NLP models "were done in a bespoke way by internal data science teams," says Gourley. "But now just as individual compute has been replaced by cloud computing, we can do the same thing with natural language processing."
We're going to see intelligence and insights emerge with a speed and scale that has previously not been accessible to us as humans, simply because we couldn't read enough.— Sean Gourley, Primer
