An iconic Mercedes for the modern era

What they did: For the new-generation SL, Mercedes designers created a mix of analog geometry and digital technology — what they call "hyperanalog."

• One example: The digital instrument cluster's 12.3-inch screen is integrated into a 3-D visor in front of the driver.
• The position of the 12-inch touchscreen on the center console can be adjusted electronically to prevent reflections from the sun.

What they're saying: "The SL is an icon ... that has stood for automotive fascination and desire for decades," said Gorden Wagener, chief design officer for Mercedes' parent company, Daimler Group.

• It's "a great opportunity and challenge for design, because every designer wants to create icons."
• "The result is a revolutionary interior experience caught between digital and analog luxury. We created the most iconic SL ever since — the luxury icon of the 2020s.”