Jun 24, 2021 - Economy

Batch raises $5 million to capitalize on QR code revival

Image of a QR code.

Image: KTSDesign/Science Photo Library via Getty Images

Batch, a New York-based QR code startup, raised $5 million in seed funding co-led by Coatue and Seven Seven Six.

Why it matters: It reflects how the pandemic helped bring QR codes back from the dead.

Other investors include Weekend Fund, Shrug Capital and the Chainsmokers.

The bottom line: "[Batch] plans to make it a lot easier for retailers who sell directly to their customers to make re-ordering their products just as fast and simple through its QR codes ... promising their customers 'one-tap checkout' when it’s time to reorder an item as long as the retailer has slapped one of Batch's codes on their items or incorporated the codes directly into their packaging." — Connie Loizos, TechCrunch

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