Parkas on display in a Canada Goose store in Montreal, Canada. Photo: Christinne Muschi/Bloomberg via Getty Images
Luxury winter coat-maker Canada Goose will stop buying fur by the end of the year and will no longer use the animal product in its goods starting in 2022, the brand tweeted Thursday.
Why it matters: The move is part of Canada Goose's efforts to become more environmentally friendly, and the jacket-maker joins a growing rank of luxury brands going fur-free, per the BBC.
- Last year the retailer Nordstrom committed to ending the sale of fur and exotic animal skin products in its stores by the end of 2021.
- Burberry announced in 2018 it would forgo the use of rabbit, fox, mink and raccoon fur in its products, per the BBC.
The big picture: Canada Goose has long been criticized by activists for using coyote fur on its parkas, BBC reports.
- Animal-rights organization Peta has advocated for Canada Goose to stop using fur for 15 years and staged protests outside the brand's New York store in March, per the Guardian.
- In its 2017 IPO filing the brand warned its "reputation and brand" could be hurt by campaigners opposed to their use of fur, CNN reports.
What they're saying: "For years, Canada Goose's trademark parka jackets with coyote fur trim have been synonymous with fur cruelty but their announcement today is another major blow to the global fur trade," Claire Bass, executive director of the Humane Society, per the BBC.
- "Our focus has always been on making products that deliver exceptional quality, protection from the elements, and perform the way consumers need them to; this decision transforms how we will continue to do just that,” said Dani Reiss, President & CEO, Canada Goose, per Businesswire.
- “[W]e are accelerating the sustainable evolution of our designs," Reiss added.