Scoop: Voting rights group using John Lewis speech in new ad

• The $500,000 ad buy also is aimed at answering Americans for Prosperity's recently placed ads advocating for keeping the filibuster.

Details: The ad, scheduled to run in Arizona, Georgia and the nation's capital starting Wednesday, features sound and video of Lewis.

The Democrat, civil rights icon and former Georgia congressman — who died last July — is heard speaking at the Democratic National Convention in 2012, and shown standing at the Edmund Pettus Bridge in 1965.

• "Your vote is precious, almost sacred," Lewis begins.
• Video and sound of several Black Americans reciting the congressman's words about Republicans seeking to limit voting are set over Lewis' own voice.
• The legislation would allow mail voting, universal same-day voting registration and automatic registration for Americans ages 18 and up, while prohibiting the purging of voter rolls.

The big picture: Just Democracy isn't the only organization to use Lewis' words and voice posthumously to galvanize activists.

• Last September, the Democratic National Committee released a digital ad using the same Lewis speech as part of a push to register voters in competitive battlegrounds ahead of the 2020 general election.
• "This is just the beginning of Just Democracy's push on voting rights and the broken Senate this summer," said coalition member Stephany Spaulding.