May 5, 2021 - Economy

Twitter to prompt users to review potentially offensive replies

Illustration of twitter logo wrapped in caution tape

Illustration: Rebecca Zisser/Axios

Twitter announced Wednesday that it will implement prompts asking users to review harmful or offensive replies before they hit send as a way to encourage healthier conversations on the platform.

Why it matters: Twitter, which had been testing the prompts for almost a year, said the notifications resulted in users sending fewer offensive replies and broadly improved behavior on the platform.

By the numbers: The company noted that throughout testing, 34% of people revised their initial reply or decided not to send a reply at all if prompted.

  • On average, users composed 11% fewer offensive replies after being prompted at least once.

The big picture: Social media platforms, including Twitter, have been criticized for years for not doing enough to curb harassment on their platforms even after promising to do so.

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