Epicurious drops beef recipes in "pro-planet" shift

"We know that some people might assume that this decision signals some sort of vendetta against cows — or the people who eat them. But this decision was not made because we hate hamburgers (we don’t!)."

• The Epicurious article noted that nearly nearly 15% of greenhouse gas emissions worldwide come from livestock and 61% of those emissions "can be traced back to beef."

Our thought bubble, via Axios' Bryan Walsh: Epicurious' move comes as beef becomes the latest front in an ongoing culture war.

• Per-capita beef consumption in the U.S. has fallen in recent years, with poultry taking up the slack and new plant-based meat products, like Beyond Meat's new 3.0 burger, rising in popularity.

The other side: North American Meat Institute spokesperson Sarah Little said in a statement: "The real question should be how excluding America’s favorite food impacts Epicurious. Perhaps the reduced web traffic will save some electricity."

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