Lowe's acquires Koch subsidiary carpet brand StainMaster
- Dan Primack, author of Axios Pro Rata
Photo: David Paul Morris/Bloomberg via Getty Images
Lowe's (NYSE: LOW) agreed to buy carpet brand StainMaster from Invista, a subsidiary of Koch Industries.
Why it matters: The country's second-largest home improvement retailer is seeking to bolster its private label offerings by buying the country's most recognizable carpet brand. But some of the synergistic upside could be diminished if the deal causes smaller flooring retailers drop StainMaster.
Bottom line: "The Stainmaster brand rose to fame by Dupont, which created Stainmaster and promoted it with an unprecedented $85 million advertising campaign that made the treatment, in many instances, better known than the carpets that use Stainmaster." — Dave Flessner, Chattanooga Times Free Press