Wine, vodka and beer are increasingly getting tossed aside as more people throw back hard seltzer, according to a UBS survey of 1,000+ drinkers.
Why it matters: Hard seltzer brands are everywhere. Storied alcohol giants are tapping more and more into the hype.
- Anheuser-Busch just launched Cacti Agave Spiked Seltzer in collaboration with rapper Travis Scott.
By the numbers: 43% say they are drinking less wine to consume hard seltzer — up from just over 20% when UBS first conducted the survey in 2019.
- Plus, hard seltzer now makes up 10% of total beer-flavored malt beverage sales (up from 4.7% the year prior), UBS says.