Oil giant Total rebrands and boosts renewables spend
- Ben Geman, author of Axios Generate
Photo: Jonathan Raa/NurPhoto via Getty Images
The huge multinational oil-and-gas company Total on Tuesday unveiled new information about its diversification efforts — and the company's changing its name too.
Driving the news: Total said over 20% of its expected $12.1 billion in net spending in 2021 will be devoted to renewables and other electricity-related investments.
By the numbers: Looking further out, Total said its focus on liquefied natural gas, renewables and other electricity services means that oil products will fall to 30% of its sales mix by 2030.
- "The company expects its energy sales mix to be 50% gases, 30% oil products, 5% biofuels and 15% electrons by 2030, compared with 55% oil products, 40% gas and 5% electrons in 2019," S&P Global Platts reports.
The intrigue: Total is asking shareholders to endorse a rebrand as TotalEnergies.
- The French company says the name reflects its plan to "transform itself into a broad energy company to meet the dual challenge of the energy transition: more energy, less emissions."
- It comes after Norwegian oil major Statoil rebranded as Equinor in 2018.
Why it matters: It's the latest sign of how some of the world's most powerful oil companies are moving more deeply into cleaner tech outside what remains their dominant fossil fuel business.
- Total in recent years has been expanding more deeply into areas including renewables, batteries, hydrogen and electric vehicle charging.
What we're watching: On Thursday, Royal Dutch Shell is slated to unveil specifics about its plan to be a "net-zero emissions" business by 2050.
Catch up quick: Total's announcement arrived as part of the company's fourth-quarter and full-year earnings report.
- It reported a $7.2 billion net loss on the year, showing the pandemic's toll on the sector as companies took huge write-downs and grappled with the collapse in demand and prices.
- But Reuters notes that its Q4 earnings fell less sharply than the prior three months and that its adjusted profit of $1.3 billion for the period beat analysts' expectations.