Cyber Monday sales projected to grow 15%-35% from 2019

• Still, Adobe anticipates even bigger online sales: Cyber Monday sales are estimated to hit between $10.8 billion and $12.7 billion, which would represent growth of 15% to 35% from 2019.

Between the lines: Real-time shopping data from both RetailNext and Sensormatic Solutions showed in-store traffic plunged by roughly 50% compared to last year's Black Friday.

• Keep in mind: In-store traffic on Black Friday was already on the decline. Per Sensormatic Solutions, foot traffic fell over 6% in 2019 from the prior year. In 2018, in-store shopping fell by 1.7% compared to 2017.

Yes, but: The stronger-than-expected Black Friday may not be enough to boost overall holiday sales.

• "To avoid stockouts and delivery delays, many consumers are pulling their holiday spending forward, which could result in disappointing sales in December," Sarah Wyeth, lead retail analyst at S&P Global Ratings, wrote in a note.
• S&P estimates holiday sales will grow at a "meager" 0.3% rate this year.