Nov 5, 2020 - Economy

Cannabis company makes first-ever purchase of a beer brewer

Dan Primack

Photo of a phone screen with the words "aphric inc" — Photo illustration: Rafael Henrique/SOPA Images/LightRocket via Getty

Aphria (TSX: APHA), a Canadian cannabis company, has agreed to buy Atlanta-based craft brewer SweetWater Brewing Co. for $300 million. Sellers include TSG Consumer Partners.

Why it's the BFD: This is the first time a marijuana company has bought a brewer, rather than the other way around. It also comes the same week that five more states legalized cannabis in some form, meaning that legalization will now cover around one-third of the U.S. adult population.

What they're saying: "While SweetWater does not sell any pot-infused beverages, it is famous for its 420 beer that smells like weed, and Aphria’s CEO Irwin Simon said the deal helps his company raise brand-awareness in the U.S. and capitalize on future legalization at state or federal level," Reuters reports.

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Cannabis company makes first-ever purchase of a beer brewer

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