Watch: How cities are preparing for an increasingly digital economy
On Tuesday, September 22 Axios' Erica Pandey hosted an event on how cities are building stronger, more efficient operations to support an increasingly digital economy, featuring Dunkin' Brands CFO Kate Jaspon and FCC Commissioner Jessica Rosenworcel.
Kate Jaspon discussed trends in Dunkin' Brands' customer digital transactions and how they're promoting their brand across younger social media platforms like TikTok.
- How coronavirus has accelerated the move towards a contactless food experience: "We're seeing a lot of guests shift away from cash and actually move to these contactless payments."
- On the company’s successful partnership with TikTok star Charli D’Amelio: "We've seen a significant number of app downloads and perk memberships come from her demographic and her following, as well as an increase in our cold brew sales since we launched."
Jessica Rosenworcel unpacked the future of smart cities, how new technology can be better integrated into public spaces, and the need for the federal government to better collaborate with city mayors.
- On cities being able to predict things like fires, safety hazards: "Wouldn’t it be fantastic if we knew those kinds of things well in advance, if we had a predictive ability that exceeds what we have today because we are looking at patterns at a scale that previously we haven’t been able to do? I think that those things are real and they are not so in the far-off future."
- On partnerships between the federal and local governments: "We've got to figure out how to be partners with mayors and town councils...I think right now they see federal authorities as someone who wants to take their power away and prevent them from having a say and where communications infrastructure goes on their streets in their backyards."
Axios co-founder and CEO Jim VandeHei hosted a View from the Top segment with Visa Chief Product Officer Jack Forestell who discussed changes in digital commerce and what this means for the economy.
- On digital shopping experiences being the new norm for small businesses: "What we have seen with the pandemic is a sharp uptick in digital commerce...But what we're seeing now is that the new set of digital commerce behaviors is really sticking. The implication is that small businesses, Main Street businesses, really need to get digital."
Thank you Visa for sponsoring this event.