Watch: Industry's digital update
On Wednesday August 12, @Work author Erica Pandey hosted a conversation on how the coronavirus has accelerated a nationwide shift to e-commerce, featuring Ellevest CEO Sallie Krawcheck and Kroger CEO Rodney McMullen.
Rodney McMullen discussed how grocery stores have adjusted to changing times and leaned more on contactless options — like online ordering with curbside delivery — to meet customers' needs.
- On a hybrid shopping experience for customers: "One of the things that we've found is customers that use us online also like to come into our stores. That's one of the reasons why it's important to have a totally seamless experience where customers can do whatever's easiest for them at that particular point in time. From our view, part of this [shift to online shopping] will be permanent.
- How coronavirus has changed trends in grocery shopping: "When people shop, the basket sizes are significantly bigger when you look at today versus before the pandemic. The other thing that's causing some of [the larger basket sizes] is families have moved back in together. I know a lot of kids have moved back with their parents."
Sallie Krawcheck discussed the financial industry, focusing on how women are being impacted by COVID-19 in their places of work and in their approach to finances.
- How gender inequities can be amplified by remote work: "Women are a greater share of essential workers and are losing their jobs at a greater rate. And it's a problem at the most subtle level — women are finding all of the micro-inequities of the workplace. It's hard to get a word in edgewise in a meeting. Questions like 'how do I get my point of view heard?' are being really amplified in a Zoom era."
- On the future role of in-person financial advising and transactions: "[Finance] is going digital first...The argument that you're not going to have the same relationship [with your financial advisor] if you don't meet in person isn't right."
Axios co-founder and CEO Jim VandeHei hosted a View from the Top segment with
Okta CEO Todd McKinnon who discussed how brick-and-mortar businesses have shifted to e-commerce as a result of the pandemic.
- "Companies [are] realizing that we're in this pandemic world for a long time. So they really have to have their digital strategies put together...When you can't go to the hardware store, the hardware store has to get online. And that's happening now."
Thank you Okta for sponsoring this event.