CrossFit gets a new owner

• CrossFit is largely a brand licensing company, charging gyms $3k per year to become "affiliates," plus generating revenue from trainer certification courses and merchandise. In 2013, Inc. reported that it generated around $100 million in revenue, while the broader CrossFit empire netted between $1.5 billion and $2 billion.

The bottom line: "When Greg Glassman resigned as CEO of CrossFit, excoriated for comments about George Floyd’s death on Twitter and in a Zoom meeting, people who have worked there were surprised that his downfall was tied to accusations of racism. They had assumed that the reason would be routine and rampant sexual harassment," writes the New York Times' Katherine Rosman.