May 22, 2020 - Economy & Business

Augmented reality company Magic Leap raises $350 million in new funding

Magic Leap Booth during day three of Collision 2019 at Enercare Center in Toronto, Canada. (Photo By Sam Barnes/Sportsfile via Getty Images)

Magic Leap booth during Collision 2019 in Toronto, Canada. Photo: Sam Barnes/Sportsfile via Getty Images

Magic Leap, a Florida-based maker of augmented reality devices, raised $350 million in new funding, according to a company memo first reported on by Business Insider.

Why it matters: It puts a whole new spin on the company's name. Magic Leap previously raised nearly $3 billion, repeatedly missed product launch targets and then, once it did launch to critical cackles, almost no one wanted to buy.

  • Investors include ... well, we don't know. The company isn't saying, although CEO Rony Abovitz recently told employees that he was in investment talks with a health care company. Existing backers include Alibaba, Alphabet, Qualcomm Ventures, KKR, Fidelity, and Kleiner Perkins.

The bottom line: "It seems that the lavishly funded augmented reality company still plans to turn all of its focus to the enterprise, as previously announced — a move that puts it in more direct competition with the likes of Microsoft’s HoloLens," writes TechCrunch.

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