Takeaway.com ups its takeover bid in effort to beat out Prosus for Just Eat

Takeaway.com appears poised to beat out Dutch conglomerate Prosus for London-based food delivery company Just Eat, after raising its takeover offer to nearly £6.3 billion in stock.

Why it matters: Because appearances may be deceiving. Yes, Just Eat's board this morning recommended Takeaway's offer, and lowered the shareholder approval threshold to just 50%.

• But this has been a fast-changing saga — last month Takeaway said it wouldn't raise its bid — and Takeaway's all-stock proposal lost significant value yesterday due to trading activity. Prosus' headline number is smaller, but is in cash

What to watch: Shareholders have until January 10 to vote.

The bottom line: "Prosus has argued that it has the resources to make the significant investments in Just East necessary to stay competitive, while Takeaway believes that it actually knows how to run a food delivery startup, rather than just own one," write Bloomberg's Natalia Drozdiak and David Hellier.

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