Dec 11, 2019 - Energy & Environment

Former head of GM's Maven to lead Bolt Mobility

Photo collage of CEO Julia Steyn and a Bolt scooter

Julia Steyn is the new CEO of scooter company Bolt Mobility (Images courtesy of Bolt)

Julia Steyn, who ran GM's urban car-sharing service, Maven, until early this year, has been named CEO of Bolt Mobility, a Miami Beach-based electric scooter company co-founded by Olympic sprinter Usain Bolt.

Why it matters: Bolt's co-founders B. Sarah Haynes and Kamyar Kaviani will step aside as co-CEOs to make room for Steyn, whose urban mobility experience is expected to help the 1-year-old company improve and refine its business model. Renting scooters today, Bolt had intended to add a shared electric car to its lineup in 2020, but the company now says it has scrapped that plan.

"As cities continue to re-envision their transportation infrastructure to accommodate expansion, growing populations and increased congestion, micromobility solutions are even more vital," Steyn said in a statement.

The intrigue: The name of Steyn's new company is strikingly similar to the Chevrolet Bolt EV sold by her former employer.

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Editor's note: This story was updated to reflect that the 2020 car project promoted on its website is no longer a priority.

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