Oct 28, 2019 - Technology

Google parent company reportedly in talks to acquire Fitbit

Jacob Knutson

The Fitbit Versa smart watch. Photo: Smith Collection/Gado/Getty Images

Google's parent company Alphabet Inc. has made an offer to buy wearable device maker Fitbit Inc., according to Reuters.

Why it matters: Google has yet to develop any wearable smart devices like its competitors Apple and Samsung Electronics, but it could get a piece of the crowded market with Fitbit.

Yes, but: "There is no certainty that the negotiations between Google and Fitbit will lead to any deal," per Reuters.

The exact price that Google has offered for Fitbit is unknown.

The big picture: Fitbit has reportedly been exploring the possibility of a sale since September as it struggles to maintain a strong presence in the fitness tracker market.

Go deeper: Fitbit will move production out of China amid trade war

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Google parent company reportedly in talks to acquire Fitbit

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