Oct 2, 2019
The staggering value of K-pop band BTS
The uber-popular Korean pop boy band BTS accounts for $4.65 billion of South Korea's GDP, per the Hollywood Reporter.
Why it matters: That makes the band as valuable to South Korea's economy as multinational giants like Samsung and Hyundai.
A couple more crazy stats:
- BTS sold 300,000 tickets for a U.S. tour in minutes, crashing Ticketmaster. And the seats cost an average of $452 each, notes the Hollywood Reporter.
- The band's twitter account generates around 4 times as much engagement as President Trump's account, reports Axios' Neal Rothschild.