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Salesforce on Monday announced it will acquire data analytics company Tableau Software for $15.7 billion in stock.

The bottom line: This is about deepening customer engagement via data analytics in the cloud, much like what we saw last week when Google paid $2.6 billion to buy Looker.

Salesforce buying Tableau for $15.7 billion

Deal comes one week after Google made its own data analytics purchase.

Salesforce founder and CEO Marc Benioff. Photo by Joe Scarnici/Getty Images.

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Salesforce

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Salesforce on Monday announced it will acquire data analytics company Tableau Software for $15.7 billion in stock.The bottom line: This is about deepening customer engagement via data analytics in the cloud, much like what we saw last week when Google paid $2.6 billion to buy Looker.

From the Valley to D.C., Big Tech players like Facebook, Google and Amazon are under more scrutiny than ever as new technology develops and privacy and antitrust concerns grow in lockstep with companies’ ambitions.

Salesforce buying Tableau for $15.7 billion

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