Mar 29, 2019 - Technology
Expert Voices

Amazon and Uber lead U.S. tech charge into Middle East investment

Careem's service 'Bakra on wheels' transports goats in a green truck

Photo: Rizwan Tabassum/AFP/Getty Images

Uber's $3.1 billion acquisition of Dubai-based Careem is its largest to date, and the second tech acquisition over $500 million in the Middle East by a U.S. tech giant.

Why it matters: U.S. tech leaders are eyeing investments in the Middle Eastern startup community as a way to achieve rapid scale in a large, young and increasingly affluent market.

By the numbers: Demographic changes have made the Middle East an attractive tech market, especially for transportation delivery services.

The impact: There is rising customer demand for safe, clean, and reliable mobility and delivery. The Uber-Careem deal follows Amazon's purchase of local e-commerce rival, Souq, in 2017.

  • Careem was Uber's largest rival, with over 30 million registered users for their ridesharing, motorbikes and delivery services across 15 countries and 120 cities, from Saudi Arabia to Pakistan.
  • Other local transportation startup players include mini-buses service Swvl in Egypt, package delivery Fetchr based in Dubai, freight and truck matching platforms Trukker and Load-Me also in Dubai, and limousine booker Ousta in Egypt.

Between the lines: Careem and mobility leaders like Grab and Gojek in Southeast Asia have proven that there's value in investing in local startups that have already achieved scale and cultivated an understanding of local regulatory hurdles, market sensitive products, and last mile complexity.

  • Indeed, Uber recently decided to invest in Grab rather than compete on its own in that region.

The bottom line: For tech giants, betting on local players can be the relatively safe strategy, compared to broaching each country's market on their own, especially in a region with infrastructure challenges and political instability. With Uber's impending IPO, the Careem acquisition confirms that it is pursuing aggressive international growth, unlike Lyft’s domestic focus.

Christopher M. Schroeder is a tech investor, consultant, and author of "Startup Rising: The Entrepreneurial Revolution Remaking the Middle East."  He advised two venture capital firms who invested in Careem.

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