Feb 2, 2019 - Economy & Business

Washington Post to run Super Bowl ad promoting free press

Silhouette of a man before wall with logos of The Washington Post.

Photo: Chip Somodevilla/Getty Images

The Washington Post announced that it "will premiere a 60-second message during Super Bowl LIII highlighting the critical work of reporters and the role that work plays in Americans’ everyday lives. A first for The Post, the spot was voiced by actor and director Tom Hanks."

Details: Fred Ryan, publisher and CEO of The Post, said: "While most Super Bowl ad producers have the better part of a year, we had the lesser part of a week, but with an event this big, we decided to seize the opportunity." The ad, which CNBC reports will cost the newspaper about $5.25 million for a 30-second slot, is expected to show murdered and missing journalists around the world, months after The Post's own Jamal Khashoggi was assassinated at the Saudi Consulate in Istanbul.

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