Dec 22, 2018 - Economy

"Super Saturday" to bring in more retail cash than Black Friday

Marisa Fernandez

Shoppers doing last minute christmas shopping — Photo: Dominic Lipinski/PA Images via Getty Images

Super Saturday, the final Saturday before Christmas, is expected to bring in $26 billion in retail sales this year — $2 billion more than Black Friday — according to retail advisory group Customer Growth Partners.

The big picture: The money flowing in from last-minute shoppers is expected to be a win for retail stores — not just online behemoths like Amazon. Mild winter weather and low gas prices across the country are pulling shoppers out of their homes and to the cash registers, CNBC reports.

Cuebiq, a location intelligence firm, said Super Saturday drives “significantly higher in-store visits” than Black Friday.
Brick-and-mortar stores like Walmart, Target, Kohl’s, JCPenney, Macy’s and Sears saw approximately 4 million shoppers combined on Super Saturday last year, Adweek writes.
A study from the National Retail Federation said 56% of its nearly 7,000 respondents plan to shop on Super Saturday this year, which would translate to about 134 million Americans.

Go deeper: The decline of Black Friday

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"Super Saturday" to bring in more retail cash than Black Friday

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