Nov 28, 2018 - Technology

iPhone XR has been Apple's top-selling phone since launch, company says

The iphone XR

The iPhone XR was released in October for $749. Photo: Chesnot/Getty Images.

An Apple executive said Wednesday that Apple's mid-range iPhone XR has been outselling other models — including each of its two high-end siblings, the iPhone XS and XS Max — since the XR went on sale in October, CNET reports.

Why it matters: Per Axios' Ina Fried, some Apple watchers have expressed concerns about iPhone sales, in particular those of the XR. That said, Apple isn't saying how iPhone sales are doing overall, so it's tough to read too much into these comments.

The big picture: In its most recent earnings report, Apple said it didn't sell as many iPhones as analysts expected and is projected to have flat sales for the holiday season.

Separately, Apple said it has now donated more than $200 million to AIDS-related efforts through its (Product) Red partnership, including a Red version of the iPhone XR.

Go deeper: Apple to drop iPhone XR price in Japan amid weak sales

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