Nov 22, 2018 - Technology

Apple to drop iPhone XR price in Japan amid weak sales

iPhone XS max event

Photo: Noah Berger/AFP/Getty Images.

A month after Apple's new iPhone XR release, the company is set to discount the device in Japan, The Wall Street Journal reports.

The big picture: Apple's most recent earnings show sales of iPhones were lower than predicted and the company is reportedly cutting production plans for all three new iPhone models. "Some Japanese consumers say the XR’s price, while considerably below the XS, is too high for the sacrifices in display quality, number of camera lenses, and slower data transmission speed," WSJ's Takashi Mochizuki writes.

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