Oct 18, 2018

Andy Rubin's Essential cuts 30% of staff

Andy Rubin

Andy Rubin. Photo: Essential

Essential, the consumer electronics startup run by Android co-founder Andy Rubin, has cut 30% of staff amid product cancellations and slow sales of its initial smartphone.

The bottom line: Essential's struggles show just how brutally competitive the phone business is, even for one of the industry's pioneers.

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