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For a great indication of how much the Trump brand is worth, look no further than the retail price of the New World Red Reserve wine from Trump's very own winery in Monticello, Virginia.

Reproduced from American Association of Wine Economists; Chart: Axios Visuals

By the numbers: Before Trump ran for president, his flagship red generally priced around 25% higher than other Bordeaux-style blends from the region. Now, it sells at roughly a 20% discount.

The diminishing value of the Trump brand

Look no further than the retail price of his New World Red Reserve wine.

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Donald Trump

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<p>For a great indication of how much the Trump brand is worth, look no further than the retail price of the New World Red Reserve wine from Trump&#x27;s very own winery in Monticello, Virginia.</p><div><figure><div id="av-2018-10-10-trump-wine-K8LYU" style="max-width:100%" data-vars-category="embed" data-vars-sub-category="axios-visual" data-vars-asset-id="av-2018-10-10-trump-wine-K8LYU" class="gtmView"><img alt="Reproduced from American Association of Wine Economists; Chart: Axios Visuals" class="axios-visual-newsletter-fallback-image" src="https://graphics.axios.com/2018-10-10-trump-wine/fallbacks/2018-10-10-trump-wine-fallback.png" width="1725" height="1143"/><img alt="Reproduced from American Association of Wine Economists; Chart: Axios Visuals" class="axios-visual-apple-fallback-image" src="https://graphics.axios.com/2018-10-10-trump-wine/fallbacks/2018-10-10-trump-wine-apple.png" width="1122" height="1155"/></div><figcaption>Reproduced from American Association of Wine Economists; Chart: Axios Visuals</figcaption></figure></div><p><strong>By the numbers: </strong>Before Trump ran for president, his flagship red generally priced around 25% higher than other Bordeaux-style blends from the region. Now, it sells at roughly a 20% discount.</p><span data-ad-status="NO_AD_LENGTH" data-ad-type="midStoryAd"></span>

President Biden has made the COVID-19 crisis and a post-Trump return to national unity and traditional democratic ideals his top priorities. From vaccinations to stimulus to schools, Biden is seeking bipartisan compromise while showing a willingness to use executive authority and bare Democratic majorities in the U.S. House and Senate to implement his policies. Republican leaders are navigating deep party divisions over if and how to move beyond former President Trump.

The diminishing value of the Trump brand

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