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Walmart is acquiring Bare Necessities, a 20-year-old online intimates retailer, for an undisclosed sum. 

Why it matters: Bare Necessities is Walmart's latest in a string of acquisitions of unique online apparel brands. Last year, it acquired vintage-inspired retailer ModCloth, and since followed by online menswear company Bonobos, and plus-size brand ELOQUII, among others. 

Walmart acquires online intimates retailer Bare Necessities

It's the latest in Walmart's online apparel acquisition spree.

Walmart store in Teterboro, New Jersey. Photo: Michael Brochstein/SOPA Images/LightRocket via Getty Images

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Axios Pro: Deals

Walmart <a class="gtmContentClick" data-vars-link-text="is acquiring" data-vars-click-url="https://news.walmart.com/2018/10/12/welcoming-bare-necessities-to-the-walmart-ecommerce-family" data-vars-content-id="8220da44-613e-4348-93e7-e4c274b42a64" data-vars-headline="Walmart acquires online intimates retailer Bare Necessities" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://news.walmart.com/2018/10/12/welcoming-bare-necessities-to-the-walmart-ecommerce-family" target="_blank">is acquiring</a> Bare Necessities, a 20-year-old online intimates retailer, for an undisclosed sum. Why it matters: Bare Necessities is Walmart&#x27;s latest in a string of acquisitions of unique online apparel brands. Last year, it acquired vintage-inspired retailer <a class="gtmContentClick" data-vars-link-text="ModCloth" data-vars-click-url="https://www.axios.com/behind-modcloths-sale-to-walmart-1513301050-6c0a5d4a-03f6-4199-85df-48c48990896d.html" data-vars-content-id="8220da44-613e-4348-93e7-e4c274b42a64" data-vars-headline="Walmart acquires online intimates retailer Bare Necessities" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/behind-modcloths-sale-to-walmart-1513301050-6c0a5d4a-03f6-4199-85df-48c48990896d.html" target="_self">ModCloth</a>, and since followed by online menswear company <a class="gtmContentClick" data-vars-link-text="Bonobos" data-vars-click-url="https://www.nytimes.com/2017/06/16/business/walmart-bonobos-merger.html" data-vars-content-id="8220da44-613e-4348-93e7-e4c274b42a64" data-vars-headline="Walmart acquires online intimates retailer Bare Necessities" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.nytimes.com/2017/06/16/business/walmart-bonobos-merger.html" target="_blank">Bonobos</a>, and plus-size brand <a class="gtmContentClick" data-vars-link-text="ELOQUII" data-vars-click-url="https://www.axios.com/walmart-acquires-eloquii-3ed22a3d-cd01-47b0-ab94-827abec514f2.html" data-vars-content-id="8220da44-613e-4348-93e7-e4c274b42a64" data-vars-headline="Walmart acquires online intimates retailer Bare Necessities" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/walmart-acquires-eloquii-3ed22a3d-cd01-47b0-ab94-827abec514f2.html" target="_self">ELOQUII</a>, among others.

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Walmart acquires online intimates retailer Bare Necessities

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