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Juul, the dominant e-cigarette manufacturer, reached a $10 billion valuation just seven months after its first VC investment. That's four times faster than Facebook reached the $10 billion mark, according to Yahoo Finance.
Yes, but: Juul's value could take a significant hit if and when the Food and Drug Administration cracks down on flavored vaping products and/or online sales.
- High schoolers' use of e-cigarettes has jumped by 75% in the last year, according to preliminary data from the Centers for Disease Control and Prevention.
- As the dominant e-cigarette manufacturer, Juul is profiting from at least some of that increase.