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Costco Wholesale had preliminary discussions within the past few months regarding a video streaming service as a perk for its "executive" customers, according to The Information. 

The big picture: Costco is yet another mass market retailer feeling pressured to monetize a media streaming service for its customers. Axios has reported that the idea of attention-based advertising has encapsulated grocers and retailers like Walmart, Kroger, Albertsons, Target, as a way steal advertising dollars or consumer attention away from traditional media companies.

Costco sought to provide a streaming service to customers

Costco tries to throw its name in the ring to partner with a streaming service.

Costco storefront with big letters that read Costco and a large parking lot.

Costco Wholesale store in North Brunswick Township, New Jersey. Photo: Michael Brochstein/SOPA Images/LightRocket via Getty Images.

Business

Streaming media

Media

Costco Wholesale had preliminary discussions within the past few months regarding a video streaming service as a perk for its &quot;executive&quot; customers, according to <a class="gtmContentClick" data-vars-link-text="The Information" data-vars-click-url="https://www.theinformation.com/articles/costco-has-considered-video-streaming-service-for-executive-members?shared=2cc531589274fe6e" data-vars-content-id="63c67545-67ef-4725-861f-fb70d285eb69" data-vars-headline="Costco sought to provide a streaming service to customers" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.theinformation.com/articles/costco-has-considered-video-streaming-service-for-executive-members?shared=2cc531589274fe6e" target="_blank">The Information</a>. The big picture: Costco is yet another mass market retailer feeling pressured to monetize a media streaming service for its customers. Axios has <a class="gtmContentClick" data-vars-link-text="reported" data-vars-click-url="https://www.axios.com/retailers-are-getting-into-the-media-and-advertising-businesses-89f52604-8134-4e7d-a59d-8810f0da3b8a.html" data-vars-content-id="63c67545-67ef-4725-861f-fb70d285eb69" data-vars-headline="Costco sought to provide a streaming service to customers" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/retailers-are-getting-into-the-media-and-advertising-businesses-89f52604-8134-4e7d-a59d-8810f0da3b8a.html" target="_self">reported</a> that the idea of attention-based advertising has encapsulated grocers and retailers like Walmart, Kroger, Albertsons, Target, as a way steal advertising dollars or consumer attention away from traditional media companies.

After a record economic expansion, the coronavirus pandemic sent the U.S. economy into a recession as unemployment soared to staggering heights. The country now faces urgent questions about how much stimulus is needed for reeling consumers and businesses, and what a recovery might look like.

Costco sought to provide a streaming service to customers

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