Costco sought to provide a streaming service to customers

Costco Wholesale had preliminary discussions within the past few months regarding a video streaming service as a perk for its "executive" customers, according to The Information.

The big picture: Costco is yet another mass market retailer feeling pressured to monetize a media streaming service for its customers. Axios has reported that the idea of attention-based advertising has encapsulated grocers and retailers like Walmart, Kroger, Albertsons, Target, as a way steal advertising dollars or consumer attention away from traditional media companies.