"The Simpsons" reaches 30 season benchmark amid viewership decline

The Simpsons, along with 12 other shows, are entering at least their 10th season, which is experts believe is a modern day record despite viewership declining by more than 70%, reports Steven Zeitchik of the Washington Post.

Why it matters: Though some would say the Simpsons, entering its 30th season are dying, Zeitchik writes, the criterion for the renewal of a show has changed from what it was. Networks weigh streaming potential and the ability to sell a show overseas heavily and The Simpsons still fits the mold.