Aug 8, 2018 - Technology

Magic Leap launches its first product

Saudi Arabian Crown Prince Mohammad bin Salman tries out a Magic Leap headset.

Saudi Crown Prince Mohammed bin Salman meeting with Magic Leap executives. Photo: Bandar Algaloud/Saudi Kingdom Council/Handout/Anadolu Agency/Getty Images

Magic Leap, the secretive virtual reality company, announced the launch of its long-awaited first commercial product on Wednesday.

The details: Priced at $2,295, the Magic Leap One Creator Edition is an augmented reality headset that "brings digital content to life here in the real world with us," per the company's press release, by superimposing computer-generated effects over the user's surroundings.

The big picture: Magic Leap has spent years raising billions of dollars from investors without a product to show for it. Now, the company will face its first real test as reactions roll in.

A quick take: CNBC reporter Todd Haselton, who was invited to test out the headset, writes the "experience with the goggles...was like a computer-generated 3-D world with real depth."

  • His bottom line: "The Magic Leap One is impressive, and it's unlike any computer I've used before. I see a real future in being able to interact with digital screens inside the real world around us, but Magic Leap is going to need to convince everyone else of that, too. ... I imagine we're years away from the Magic Leap that's ready for the rest of us."
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