Jul 26, 2018

Priorities USA launches $1.25M ad campaign against Martha McSally

Alexi McCammond

Rep. Martha McSally. Photo: Bill Clark/CQ Roll Call via Getty Images

The progressive group Priorities USA is launching a $1.25 million digital ad campaign today against Arizona Rep. Martha McSally's support of a Republican health care bill.

Why it matters: Health care is going to be a deciding issue for many voters in the midterms. Democrats and groups like Priorities USA are investing heavily in health care messaging to try to pick up crucial Senate seats, like the one McSally vying for in Arizona.

The details: The ads will run statewide on sites like Facebook, YouTube, the New York Times, Fox News, Spotify, Pandora and Google ahead of McSally's Aug. 28 primary.

The messaging will focus on McSally's vote in favor of the GOP American Health Care Act (AHCA) back in May of 2017, which would have eliminated coverage for many Americans, including those with pre-existing conditions.
McSally is leading the Republican primary, but a recent Axios poll shows Democratic Rep. Kyrsten Sinema would beat her by four points.

Go deeper: Americans are struggling to afford health care.

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Priorities USA launches $1.25M ad campaign against Martha McSally

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