Uber U.S.-Canada rides chief takes over bike and scooter efforts

Uber's head of ride-hailing in the U.S. and Canada, Rachel Holt, is taking on a new role: overseeing the company's "new modalities" efforts, which include bike and scooter-sharing, and hourly car rentals.

Why it matters: The move underscores Uber's ambition to go beyond car rides to offer a number of modes of transportation to customers, as new-CEO Dara Khosrowshahi has explained. In the last few months, Uber has acquired bike-sharing company Jump and announced plans to add a scooter service.