Photo: Sling TV
Sling TV is raising the base price of its core packaging and creating an à la carte service the company said in a press release.
Why it matters: Sling has been there for cord-cutters since the beginning of over-the-top TV service. Now in order to compete with Hulu, YouTube TV, Amazon Channels and DirecTV Now, subscribers are now free to watch the "free-tiered content" and buy add-on packages without the base subscription, including pay-per-view.
The details:
- Its baseline package (Sling Orange, 30 channels) is now $25 instead of $20 per month.
- Existing Sling Orange customers will not be able to keep its old pricing.
- Optional add-on channels will still be $10 a month.
- Three new on-demand networks launched today: Dove Channel, Outside TV Features and Stingray Karaoke.
The big picture: Sling's new à la carte content is to compete with Amazon Channels.
- Amazon Channels has more than half of "direct to consumer video subscriptions," per Digiday.
- Viewers choose networks like, Showtime and NBA League Pass instead of bundling.