Sling TV is raising the base price of its core packaging and creating an à la carte service the company said in a press release.
Why it matters: Sling has been there for cord-cutters since the beginning of over-the-top TV service. Now in order to compete with Hulu, YouTube TV, Amazon Channels and DirecTV Now, subscribers are now free to watch the "free-tiered content" and buy add-on packages without the base subscription, including pay-per-view.
The details:
Its baseline package (Sling Orange, 30 channels) is now $25 instead of $20 per month.
Existing Sling Orange customers will not be able to keep its old pricing.
Optional add-on channels will still be $10 a month.
Three new on-demand networks launched today: Dove Channel, Outside TV Features and Stingray Karaoke.
The big picture: Sling's new à la carte content is to compete with Amazon Channels.
Amazon Channels has more than half of "direct to consumer video subscriptions," per Digiday.
Viewers choose networks like, Showtime and NBA League Pass instead of bundling.
