Jun 11, 2018 - Technology

Facebook exec explains "news credibility specialist" jobs

Facebook's Campbell Brown on stage at an Axios event

Photo: Chuck Kennedy / Axios

Facebook's head of news partnerships Campbell Brown said Monday that people filling much talked-about jobs for "news credibility specialists" will "help us begin to build out a process for verifying different news organizations.”

Why it matters: A Business Insider report on the jobs last week attracted attention because Facebook's past forays into human-curated news have led to one problem after another.

What she's saying: Brown, speaking with Axios's Sara Fischer at an Axios event, also took issue with publishers who have objected to their ads that promote political coverage being included in Facebook's new political ads database.

  • She said the company heard the concerns and would introduce separate archives to differentiate between political ads and ads featuring political news content.
  • Yes, but: "It should be up and running in the next couple weeks, and publishers that are worried about being lumped in [in that time] can pause their advertising," she said.

The bottom line: Facebook's relationship with the news industry remains rocky, even as the company takes steps to mend fences.

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