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Lyft is launching a multi-million dollar effort to make all of its rides worldwide carbon neutral, the company announced Thursday.
How they're doing it: The plan, which will make Lyft one of the top voluntary purchasers of carbon offsets in the world, involves "the direct funding of emission mitigation efforts, including the reduction of emissions in the automotive manufacturing process, renewable energy programs, forestry projects, and the capture of emissions from landfills."