Poll: Majority of gun owners now favor stricter gun laws

69% of Americans now support stricter gun laws, including a majority of gun owners and half of Republicans, according to a new poll by the AP and the NORC Center for Public Affairs Research.

Why it matters: The overall number of Americans who favor stricter gun control is up 8% from October 2016 and 14% from from October 2013, indicating a new wave of support on the eve of Saturday's March for Our Lives demonstrations.