Mar 9, 2018 - Technology

Google introduces "women-led" attribute for businesses


In honor of International Women's Day, Google introduced a new feature that allows business owners to identify their businesses as "women-led" on Google My Business, per Google. Businesses that use Google My Business can enable the attribute from their dashboard, where it will appear in their listing until they choose to disable it.

How it works: The Google My Business verification process allows businesses to manage their information on Google platforms such as maps and search. The "women-led" descriptor, including the female gender symbol, will appear alongside the details in the businesses's listings that highlights any special offerings such as Wi-Fi or outdoor seating.

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