New Pew Research data shows that minority groups tend to over-index in their use of many social media platforms. The data also shows a majority of Americans use Facebook and YouTube, but young adults are especially heavy users of Snapchat and Instagram (shocker).
Percentage of U.S. adults who use: YouTube: 73% — Facebook: 68 — Instagram: 35 — Pinterest: 29 — Snapchat: 27 — LinkedIn: 25 — Twitter: 24 — WhatsApp: 22