Brands boosted by changing gun policies after Parkland

Despite media hype around brands that cut ties with the NRA, overall consumer perception for most of those brands have remain relatively unchanged, according to YouGov BrandIndex (the only daily brand consumer perception research service.)

But, but, but: According to a later YouGov BrandIndex, polled after certain companies took action in response to the shooting, consumer perception rose dramatically for both Dick’s Sporting Goods and Walmart after the stores announced changes in their gun sales policies last week.