Mar 5, 2018 - Technology

Facebook hires Pinterest ad lead to head video product

The Facebook is seen on an iphone in this photo illustration on March 5, 2018. Photo: Jaap Arriens/NurPhoto via Getty Images

Facebook has hired Mike Bidgoli, formerly the product lead for Pinterest’s ads, as the head of product for Watch, its new video service, he announced on Monday.

Why it matters: Facebook is said to be planning to turn Watch into a YouTube rival, allowing creators to upload their own video and share in the ad revenues from it. Bidgoli’s experience with content discovery and building out ad products makes him a logical hire.

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