Mar 3, 2018

The latest status symbol for the Silicon Valley elite

Chickens owned by upscale Manuela restaurant in downtown Los Angeles.

Chickens owned by upscale Manuela restaurant in downtown Los Angeles. Photo: Robyn Beck / AFP / Getty Images

"The Silicon Valley elite’s latest status symbol: Chickens ... Their pampered birds wear diapers and have personal chefs — but lay the finest eggs tech money can buy" — lead of tomorrow's WashPost Business section, by Peter Holley in S.F.:

  • "[I]n the Bay Area ... egg-laying chickens are now a trendy, eco-conscious humblebrag."
  • "[C]hicken owners approach their birds as any savvy venture capitalist might: By throwing lots of money at a promising flock (spending as much as $20,000 for high-tech coops). By charting their productivity (number and color of eggs). And by finding new ways to optimize their birds’ happiness — as well as their own."
  • "While the rest of the nation spends $15 on an ordinary chicken at their local feed store, Silicon Valley residents might spend more than $350 for one heritage breed, a designation for rare, nonindustrial birds with genetic lines that can be traced back generations."
  • "They are selecting for desirable personality traits (such as being affectionate and calm — the lap chickens that are gentle enough for a child to cuddle), rarity, beauty and the ability to produce highly coveted, colored eggs."
  • "All of it happens in cutting-edge coops, with exorbitant veterinarian bills and a steady diet of organic salmon, watermelon and steak."
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