Jul 29, 2017
Tesla's electric car for the masses
Tesla rolled out its new electric car yesterday to the 30 employees selected to be the first owners of Elon Musk's Model 3 sedans.
Why it matters: Musk has long declared he'd bring electric cars to the masses, and this is a pivotal moment in him achieving that goal. He said the Model 3s would be on sale to those outside the company soon (they're priced at $35,000 and half a million people have put down a deposit to own one once they're on the market). But the debut of the Model 3s is important because it signals Tesla's shift from a luxury car manufacturer to one that caters to the mass-market car industry.