Aug 15, 2017

Outside group launches ad campaign to promote Trump's tax plan


American Action Network is spending half a million dollars to support Trump's tax reform push with a middle-class growth ad campaign that will run digitally in 31 congressional districts nationwide. '

The campaign will last for 30 days and will use a mix of mobile digital video and display ads. The member-specific ads will prompt constituents to urge their Representatives to deliver on Trump's tax reform plan. A list of districts targeted can be found here.The digital campaign is launching in addition to a previously-announced $3.5 million TV and radio ad campaign, as well as mobile billboards circling town halls in key congressional districts nationwide.

Why it matters: Sources told Axios' Jonathan Swan to expect a big push to come in support of the bill in mid-August. This is one of the first major signs of that plan taking action.

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