Jan 28, 2017 - Technology

Lyft's new strategy to take on Uber

Lyft, Uber's pink-colored rival in the U.S., has laid off 17 sales employees, the company told Bloomberg.

The reason: According to chief business officer Baga, Lyft is adjusting its corporate sales strategy away from pitching banks, consulting firms, and other companies to use its service. Instead, it will focus on government and health care organizations, he told Bloomberg. For example, Lyft recently announced a partnership with the National MedTrans Network in New York City to provide rides for medical appointments.

Lyft's tough challenge: Uber has a growing share of business travel. Just this week, expense software management company Certify released a report that found that Uber now makes up 52% of all ground transportation business expenses in the U.S. What's more, it was the vendor with the most transactions overall, making up 6% of all transactions. Lyft, on the other hand, only has 4% of ground transportation expenses.

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