Sep 26, 2017
How Americans watch tv
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Data: Pew Research Center, survey conducted August 15-21, 2017; Chart: Andrew Witherspoon / AxiosMore than a quarter of Americans use streaming as their primary way of watching TV, according to new data from Pew Research Center.
Last week, eMarketer reduced its annual estimate for TV ad spending in the United States by nearly $1 billion this year due to cord-cutting. The group predicts that by 2021, the ratio of pay TV viewers to non-pay TV viewers will drop from 4:1 to nearly 2:1.
