Facebook is creating household ad targeting

Facebook is rolling out new advertising features that will let marketers target entire households, ahead of the holiday ad campaign planning season.

The update, announced at a breakfast for reporters in NYC, is building off the notion that multiple members within a household can influence purchasing decisions. To accompany the update, Facebook will also provide new reporting to measure household impact, like reach, frequency and conversions.

Why it matters: Most digital advertising targets individuals based on IP addresses, leaving household targeting to TV.