Sep 12, 2017

Exclusive: Most people wouldn't pay for news on social media

One idea that's not taking off: paid news on social media. Fewer than 10% of respondents to a new Adobe study provided to Axios indicate that they are very likely to pay for the ability to access news that way. According to the poll, females (83%) and those over 35-years-old (86%) are particularly unlikely to do so.

The Adobe survey also shows that people are most likely to get news from Facebook, followed by Twitter and Reddit.

Why it matters: Facebook and Google have been tinkering with ways to help drive subscriptions to publishers' websites on their platforms, but according to this data, news consumers may not be so willing to pay for news products on social media sites.

Data: Adobe Media and Entertainment Generations Report; Chart: Lazaro Gamio / Axios

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